Skale is a mobile app for body weight management, built to help users track progress, stay consistent, and connect with health specialists.
Client
Skale
My role
Product Designer
Deliverables
Concept
Art Direction
Visual Design
3D animation
Challenge
Most people who need to manage their weight lack daily habits, clear progress visibility, and easy access to professionals. With over 1 billion people living with obesity and nearly 9% of the global population affected by eating disorders, the gap between needing support and actually getting it is significant.
Approach
The core challenge was designing for a sensitive subject without making anyone feel judged. The app needed to work equally well for someone trying to lose weight and someone recovering from an eating disorder trying to gain it. That shaped every decision, from the onboarding tone to how goals are framed. I analyzed competing apps and found two common failures: too clinical, or too gamified. The goal was a calm, clear experience with a strong first impression, a daily log fast enough to become a habit, and smartwatch integration to reduce friction from day one.
Update your weight hands-free with Siri. Skale's AI learns your routine and suggests the best times to log, while a gentle smartwatch vibration helps turn it into a habit.
The hardest part was tone. Weight is personal. I had to make sure nothing in the app, copy, visuals, or onboarding, implied it was only for people trying to lose weight.
The real challenge was creating a wow moment that made users want to return daily. Gamification helps, but only when it feels earned. Combining progress visuals, community support, and specialist access creates something no single feature could do alone.
