Since 2009, I have been living and breathing visual communication, starting as an Art Director in advertising agencies, where I learned that great design is not just pretty, it needs to work.

My advertising background shaped the way I think about creativity and brand. A product or service must always be aligned with the brand's purpose, and that is something I carry into every UX project. In a world where AI allows faster product building than ever, designers who craft unique experiences deeply rooted in brand identity will stand out. And do not be fooled: users notice.

After years shaping brands and campaigns, I made the move into UX design, where storytelling meets real problem solving. I bring a genuine obsession with craft to every project, from the big concept down to the pixel nobody else notices but me. I have worked with startups finding their voice and corporations trying to rediscover theirs, across branding, typography, and digital design.

Outside of work, life keeps me pretty busy in the best ways. I run a social project called Andorinhas, helping people in need. I watch every single game of my football team, no exceptions. I have two incredible daughters who keep me on my toes. I live in Brasília, a city that is basically an open-air architecture and urbanism museum. And in my free time, I play guitar. Though I probably need more free time to actually get better at it.